How to use negative keywords?

Negative keywords can be used to fine tune Topics to remove any unwanted noise and improve the overall accuracy. 

Sometimes, keywords that are defined for a Topic can be used by the user in a different context. This results in a mention being included to a Topic that shouldn't be there. Negative keywords can then be defined to target these mentions and filter them out.

Negative keywords work exactly the same way as normal keywords. By default, they will apply a broad match when matching mentions. This functionality can be customised with the exact match feature.